NATURAL SELECTION

NATURAL SELECTION

 

At Feldspar Brook, we often say "take it back to the source", meaning just get back to the simplest things in life that truly matter. Devoid of so much excess. Choosing high quality, minimalistic products, food, places and people, and purging anything leftover that simply doesn't serve a real purpose or offer you the very best that you deserve is truly living. All of us that make up this great company regularly seek out those likeminded brands that offer only the kindest materials and honest intentions

 

One such company we admire is S.W. Basics, a skincare line coming out of Brooklyn and consisting of 100% natural, whole, high-potency ingredients made completely from scratch. The Founder, Adina Grigore, started studying and making her own skincare line to coincide with her tremendously sensitive

 

 

skin and before long, her friends and relatives started begging for supplies of their own. Now, S.W. Basics is sold in private salons and high-end boutiques across the US and Canada, and through their e-commerce shop online. What's brilliant about these products are the fact that they all contain no more than 5 ingredients that have been locally sourced from Fare Trade, family farms, are certified organic and smell amazing even without all of the fillers or cheap synthetics. This company is also committed to only creating products that support these local farmers, American-made manufacturers, and values-driven partners. S.W. Basics believes that all of these things are dire for a strong economy and that it's every company's responsibility--large or small--to contribute, support, and give back. All of this makes for some seriously smart and inspirational skincare.