In case you haven't noticed, turmeric is having a moment. Well, let me start over: Unless you occasionally peruse health food stores you may not have noticed, but we are here to tell you; turmeric is the best new-old thing around. This superfood is swiftly gaining popularity due to its high antioxidant and anti-inflammatory benefits. While cold-pressed juices have been all the rage for sometime now, fresh turmeric is upping the ante for these desirable drinks. A small selection of the fresh elixirs are available on shelves in upscale food stores today, but we are loving one of the originals, and the fact that it was born right here in NYC doesn't hurt much either.
Yoga enthusiast Daniel Sullivan found his calling after farming this fresh, organic superfood in Hawaii with a friend. Almost immediately following digestion, Sullivan noticed the wondrous effects the turmeric had on his body and mind he felt it his duty to bring this natural food
source to the states. It became his true passion, nurturing the fresh root at all times in his New York studio for maximum benefits when mixing with cold-pressed juices. The TumericALIVE grass roots expansion started in 2009 in the East Village and before Sullivan knew it, he was stocking shelves in yoga studios and health food markets with bottles of his unique elixirs. Today, TumericALIVE beverages are catching high demands and being shipped all across the states.
We admire Sullivan and his TumericALIVE creation for the juice's powerful, positive effects on the body as well as for the company's standards in supporting family owned and operated organic farms, sourcing mainly local NY ingredients, operating out of a LEED-certified distribution facility, and powering their production facility with renewable energy. So, drink up, friends. With these turmeric elixirs you'll be supporting your body's wellbeing as well as NYC's.