SHOP SMALL

SHOP SMALL

Every year, immediately following a turkey feast shared with loved ones while taking a moment to give thanks, Americans slip into their comfy, stretchy separates and brave the aggressive, over-zealous crowds to purchase electronics and home goods from every major chain store in every major city. Black Friday has become quite the infamous day of holiday shopping, requiring every major retail store to remain open at all hours of the day and night, debuting huge sales prices on merchandise to be sold in a matter of minutes. Hardcore sales-seekers line up outside of these corporate stores in hungry droves, merely salivating at the thought of getting their determined paws on a discounted flat screen TV and various other gadgets and adult toys. Every year defeats its predecessor in size and combativeness with many of these stores now insisting their employees work grueling hours around the clock, or even missing out on their holiday entirely. Shoppers have also given up their own Thanksgiving festivities to set up camp outside of any Target or Best Buy of their mainstream choice, solidifying their stake in the competition. Oh, the irony of this American holiday--right on the heels of giving thanks and breaking bread with family and friends and relishing in the tradition of giving back. 

This is exactly why we, at Feldspar Brook, fully support and celebrate Shop Small Saturday, so that the big guys aren't the only ones with the purchasing power. After Americans have depleted the cold, steely aisles of every major chain store in town they can support the little guys and pick up more unique and heartfelt gifts just a day later. These smaller, local stores are the heart of your town, they are run simply and honestly by your neighbor or family member. By supporting these shops you are also supporting the American dream while helping your town to thrive and prosper one personal, exclusive purchase at a time. 

Dearest friends, we hope you revel in shopping small as much as we do, and we hope you'll partake often. Your neighborhood and economy graciously depend on it.