A BETTER BEARD

A BETTER BEARD

Now that springtime is FINALLY upon us, guys that have been keeping warm; hibernating behind thick, impressively bushy beards have a pretty difficult decision to make: To remain bearded or to come clean. That is the ultimate April question. It's obvious that beards have been having a serious moment for a solid two years now and can almost too easily be found from the depths of industrial Bushwick up to the streets of old-school Harlem. Since no two beards are alike and just about one in five men are actually able to grow a full-blown brush of facial hair; shaving off such a manly masterpiece can be quite the daunting excavation. Maintaining a tremendous amount of scruff in warmer weather can also become a bit of a sweaty, dirty hazard however, so what's a bearded boy to do? Perhaps don't get too razor happy just yet, but enlist in a little facial therapy instead.

Overwhelming evidence has long revealed that both men and women prefer a little to a lot of stubble over a clean shave on almost all distinguished gents. So why not come to a comfortable compromise with that overgrown face fuzz and do just a little spring cleaning. A trim and a treatment can do wonders without taking all of that hard work away. We really like the line of beard, hair and face products being handmade and packaged in Red Hook. Brooklyn Grooming has all of the essential oils, soaps, waxes, lotions, brushes and trimming tools beard lovers could ever ask for. Former Los Angelenos, Alfredo and Mckenzie, practice old apothecary aesthetics when creating their natural formulas using top-secret ingredients ranging from beeswax and organic vegetable butters to herbs and essential oils. None of their products are mass-produced; a quality that keeps them in closer contact with their clients and an old school way of doing business they prefer. Brooklyn Grooming offers a classic hair tonic housed in a vintage-like medicine dropper that keeps beards looking thicker while controlling frizz during humid days, beard oils in five different scents to maintain moisture and shine while keeping smoke and other smelly irritants at bay, and perfectly curated shaving and grooming sets attractive enough to even entice the ladies for a try. Pricing for all of their goods and services are more than reasonable and they keep a catchy, informative blog for all things beard-related

Alfredo and Mckenzie longed for a simpler time of classic elegance, when grooming was a natural, daily part of every man's life and their nostalgia has really found a most serendipitous niche.