THE PERFECT POLO

THE PERFECT POLO

For generations now, so many of us grew up with them. Male or female, young and old; they've been in our families, schools, closets, and on playing fields forever it seems. My father wore his older, more tired versions to work in the garden and while flipping burgers on the grill during hot summer nights. I was wearing a pink version at the tender age of eight that unforgettable time on a warm St. Patricks Day when I crashed my friend's bike. 007 wore his while charming Honey Ryder on the beach in the 60s, and Sidney Poitier brought his to many sets with him over the course of his esteemed acting career. Royals have long slipped them on to play rugby and ride horseback, and Robert De Niro has practically lived in his every day for the past decade when he's not clubbing bad guys on camera. The Polo Shirt has been a classic wardrobe staple since the 30s, outfitting men and women of all ages and calibers ever since. The polo is the single best piece of transitional clothing when you don't want to be utterly formal, yet better than presentable while remaining cool, confident, and completely comfortable. Why then, has no one thought to make this traditional American piece of clothing more brilliant after all of these years as a best seller? Well, we set out to do just that

For our debut product launch, we've designed The Perfect Polo for men who value an everyday wardrobe staple that takes them from season to season, through wash and heavy wear, to be as luxurious as the custom suits that take up closet space. Felspar Brook owns three pristine factories in Korea, where high-end cut & sew knitwear has been manufactured and produced for luxurious, likeminded brands for years, it only made sense to produce a special product all our own. What sets our polo apart from the massive competition is our design, construction, and production. Wholly designed in SoHo, NY, our designer created a pattern for the ultimate "True Fit", which is as close to custom without being so. Not boxy or loose, our True Fit drapes perfectly on the body and is true-to-size for every man's honest proportions. Aside from the overall clean fit and aesthetic of our polo, the construction throughout is completed with flat-felled seams, or "French", as most are more familiar. The two-button placket has been thoughtfully and carefully designed to resemble that of the classic, 30s representation. Our pliable ribbed collar can be molded to stand or lay flat, and the ribbed arm cuff hugs the bicep gently and neatly. Our shirts are made with 100% Pima Cotton, which is some of the finest and most exclusive of the cottons found in the industry creating glorious comfort and durability that only gets better with time and wear.

The most beautiful recognition coming out of our polo is the careful imagination that went into designing our shirt from the very beginning. No detail was left unexplored nor uninspired. What's more, because of our pristine textiles and groundbreaking technology established in our factories, we are able to produce immeasurable color choices that are vibrant in tone and saturation far greater than what's being offered today. We realize that color can set the mood for a day or even a fleeting moment of time, and just like a simple polo shirt it should be brilliant. At Feldspar Brook, we believe in taking the time to make things right. Whether that's literally or metaphorically. All of us are granted one life to try and make things count while we are still here. A t-shirt is as important as a relationship because they each have meaning, and both can only intensify life's experiences

We hope you'll enjoy our polo as much as we've truly enjoy making them for you. Cheers to a simple life, richly lived.