WHAT'S THE RUSH?

WHAT'S THE RUSH?

"Fast fashion" has been circulating mass markets for decades now. Americans have become so accustomed to having access to all things on the ready, patience in this country has become nil, to say the least. But we are working on getting better, and in return expecting better outcomes for ourselves that required a little time to nurture. Thanks to the growing popularity of locally sourced foods and organic or unprocessed household cleaners, grocery items, skincare, and just about anything else--"fast fashion" is slowly becoming less desired today. Big name brand stores carrying lower quality, affordable clothing and accessories isn't quite as appealing as it once was, now that consumers have developed a need to know exactly where their wardrobes come from and just how and with what--these items were made. Just like the food these consumers put in their mouths, what they're choosing to clothe their bodies and hang in their closets are now being sourced with the same passion and responsible intent

Many things are better with a little time: Wine, stews, art, love, and life. Various other things fall into this category and fashion can easily be one of them. The special time it takes to source natural fibers like cotton and silk, and the farms or land in which they are bred along with the hands that care for these delicate textiles all take special part in that shirt or pair of pants in that well-curated store on the corner. "Slow fashion" consists of a thoughtfully designed piece of clothing that hugs every curve of your unique shape as it should, while holding up to continuous wash and wear throughout the years. With slow fashion, fewer pieces are created at a time, which means fewer copycats and twins on the street.

At Feldspar Brook, we value the sincere time it takes to design and produce the perfect, if not even the most simple garment. We aren't just creating polo shirts for the sake of another polo, we are doing what no one has done before with a shirt of this kind. We've studied every popular polo on the market today and even the vintage styles that no longer exist but started it all, in order to achieve something even better. We've done this as a team of four in our little Soho studio in the heart of Manhattan, and through the careful construction of our unique knitwear factory in Seoul, Korea--wholly owned by us. From conception to completion, our Perfect Polo took time. And we're so glad it did.