As a spanking-new company and brand imagined and brought to life in New York City with a very specific yet simple intention, comprised of a small team with big hearts; only the very best, unique store space would suffice. De-spec--a group of über talented architects and interior designers--set out to achieve a very inspired scope that acts as a retail location but appears far more inquisitively creative and sublimely artistic. As soon as you happen upon 80 Thompson Street, just between Spring and Broome in the quaint heart of SoHo it's immediately apparent these guys accomplished just that.
Feldspar Brook's first-ever store has a single item to sell. The Perfect Polo premiering in one style featuring 27 different colors as the brand's debut collection. How in the world do you showcase one shirt in various hues in the most arresting manner that isn't the least bit cheesy or repetitive--you call on brilliant artists to formulate an engaging and chic display, that's how. The roughly 250 sqft space was kept bright and light with 8" wide floor planks of bleached oak running length-wise that compliment the matching low cabinets in bare, natural tones. One sparse brick wall has been heavily layered with bone white plaster, lending gradual texture to the immaculately clean space. The adjacent wall features the only display--an imaginative installation consisting of 64 custom stainless steel posts mounted into the stark white wall arranged in a pattern that is organized along three intersecting paths. Each post is spaced 3" apart and unified with stainless steel wire that is woven from one post to the next, completing the 10'9" wall installation that is most impressive, with or without adorned with polos. Thin white wooden hangers are dangled from every post and when exhibiting the brand's shirts the display in its entirety is reminiscent of a stagnant electric track found in traditional upscale dry cleaners carrying laundered garments. This presentation lends a rather pop-art aesthetic to a very clean, natural canvas. The various heights and spacing of the steel posts allows hanging items to be viewed from different vantage points while also allowing a large collection of shirts to be displayed at once. For such a small space, the playful installation is visually stimulating and much appreciated.
Be sure to stop by 80 Thompson Street the next time you're wandering the SoHo streets in search of some retail therapy that's a little less commercial and sterile, but far more stimulating and ultimately inspired.