Buddies Jon and Ryan of Williamsburg, Brooklyn had a GREAT, shared idea back in 2007, but didn't actually put their thoughts into serious motion until 2012. Timing truly is everything though because these two guys created quite the brilliant business model built for likeminded dudes that simply want quality, style and exclusivity without the buyer's remorse that tends to follow such covetable possessions.
GREATS is the first men's sneaker brand to be birthed in Brooklyn, and we are fans. Jon and Ryan figured out a way to design seriously cool sneaker styles drawn from slick West Coast inspiration, beautifully executed and sold at wholesale prices directly from the small, able team themselves. These guys just wanted what so many of us have hoped for--high quality, hip but classic fashion for reasonably affordable prices, and with GREATS they've successfully made it happen. GREATS isn't solely recognized for their concept or comfortable price tags, their shoes are also just really cool. For that guy that cares about what's on his feet but doesn't want that to be so obvious. A GREATS guy has effortless style all his own, appreciates design and fashion but doesn't deem it necessary to overspend--even on pure quality.
We love the Wooster shoe, named in honor of that Wooster, of course. Check GREATS out at their flagship in Williamsburg next time you or your best fella need a unique, cool pair of new kicks, or buy online and never leave your couch. You're definitely going to want to show them off eventually though.
The GREATS Royale US Open Shoe (pictured)