In 2013, Shinola launched their debut fine watch, bicycles and leather goods brand in Detroit, MI; quite the surprising location, considering the severe economic hardship the American city has faced over the past few years. The company moved-in with a wise game plan however, and with even greater intentions.
Shinola was started by a group of creative, business-minded individuals determined to bring American-made goods and jobs to those in need, all while increasing production and economic strength to a town that once thrived with all of the above. Shinola built a full-on factory and processing center in an old warehouse of Detroit, where the majority of their goods are manufactured by skilled technicians that have perfected their craft through the company's teachings. The Founders wanted to offer fine Swiss watches consisting of the very same high-end parts found in other luxury timepieces but at a lower price point with an American-made promise and lifetime warranty. Needless to say, the company has successfully pulled their original mission off in only a few short years and they are only gaining momentum with time.
Along with men's and women's watches, Shinola also hand-builds bikes perfect for city cycling and fine leather goods, all made primarily with locally sourced materials. Every creation is built to last and sustain lifetimes which are all backed by guarantees, but the quality is evident. We are loving one of their latest offerings, created for the commuter that gives a damn about function and style. The Runwell Backpack is a Shinola staple that caters to fine watch-wearers, journal-carriers and bike enthusiasts alike. Made entirely in the US, the Runwell Backpack consists of Horween leather, interior canvas lining and various pockets from a padded laptop compartment to phone storage. There's a sturdy leather top-handle, padded shoulder straps for comfort, and gunmetal hardware--all bonus features for pristine durability. Few things are more delightful than admiring a company for their products as much as for what they represent.
Shinola leather Runwell Backpack, made entirely in Detroit, MI.